Born from lifelong creative passion and purpose, NOOBIIE is the work of husband-and-wife duo Gusi and Linda, a creative studio grounded in silhouette, structure, and premium heavyweight fabric.

Founded in 2020 and launched in 2022, NOOBIIE began with a single pursuit: crafting the perfect oversized tee. What started as a study in construction and material has evolved into a label defined by shape, structure, and permanence.

Every piece is made from premium heavyweight fabric, designed to hold a crisp, enduring form. Our beginnings as the home of premium blanks set a standard trusted by creatives, brands, and small businesses who value quality and consistency. To this day, we continue supplying premium blanks to local Australian brands, while also expressing our own creative vision through our evolving collections.

In December 2024, we opened our flagship store in Newtown, setting down roots in a neighbourhood rich with creativity, fashion, and vibrant café and restaurant culture. It has been our home ever since, a space that reflects who we are and the community we design for.

In 2025, our evolution was celebrated with our first full collection campaign, captured on the streets of New York City, a nod to the energy and creativity that continue to inspire NOOBIIE as we move into our next chapter.

NOOBIIE is a brand built on style, structure and craftsmanship, as an ongoing pursuit to create pieces that become your favourite on rotation.